Commercial

Emerging markets can be a challenging space to attract the best talent. Organisations need fast access to top candidates to meet their growth plans and change agenda, but often face delays due to outdated, slow recruitment processes. As businesses have become more strategic in their recruitment, looking at longer-term hiring, we saw a gap in the market to deliver a premium service, moving away from the regional transactional recruitment model to a more partnership-based approach. Over the last few years, we have built a business of functional and industry experts, providing executive search methodology with agency pricing and timescales to assist top businesses in this challenging market.

As there are limited sales & marketing skill sets in the region, long-term hires are often sourced from developed markets, which means there is intense competition and a related cost in terms of salaries and brand awareness to secure the right individuals. Digitalisation, brought forward by the global pandemic, has heightened certain skills shortages further, leaving gaps in teams that put them behind the significant growth curve of the region, which is set to become a destination of choice for Sales & Marketing talent.

We have taken our strategic partnerships with our clients to the next level, to really enable them to make a socio-economic impact in the region by enabling their rapid growth plans. Offering solutions such as talent pipelining and talent pooling, flexible pricing solutions and advising on structures further ensures they are set up for success. Digitalisation will continue to play a major role for some time, so to appeal to the relevant talent further, our collaborative approach with businesses has seen them also focus on the future of their brands, their corporate social responsibility and sustainability.